Communication Essay Example | Topics and Well Written Essays - 1500 words

Correspondence - Essay Example Focal point of conversation in this paper is correspondence as â€Å"a procedure of sharing realities, thoughts, conclusion contemplations and data through discourse, composing, motion or image between at least two person†. Be that as it may, all in all perspective, correspondence is the methodology of interfacing with peers. The technique of correspondence empowers sharing of thoughts, contemplations and feeling. Consistently people associate with their families and companions that give them huge chances to share their emotions, discernments, wants and other individual with other yet it would have been incomprehensible without correspondence. Henceforth, it very well may be expressed that correspondence is one of the most evident and basic procedures and is vital to the human life. Procedure of correspondence comprises of four significant parts, for example sender, message, recipient, and criticism which are handled through verbal and non-verbal methods. For example, correspo ndence can happen both through verbal and non-verbal methods of correspondence, for example, mouth in verbal strategies and visual, aural and motion in non-verbal methodology. Sender is the individual who transmit message, beneficiary are the individuals who gets message from the sender. Messages encase realities, emotions and thoughts of the sender. The procedure closes with input that contains receiver’s reacts and answer to the message sent by the sender. Through the help of criticism, sender can recognize the receivers’ response level. Correspondence process is additionally influenced because of the current hindrances which are of two sorts, for example inner obstruction and outer hindrance. Interior boundary by and large includes poor listening capacity, absence of consideration between the gatherings, question, and individual issues. Outer correspondence obstruction can be followed during terrible association in the telephone, organize issue, and clamor (Samovar, 2009). Thusly, it very well may be expressed that correspondence has made human life basic. Verbal Communication Language is one of the essential prerequisites for the correspondence system. Correspondence prepared with the assistance of words is perceived as verbal correspondence. In the earlier depiction it has been advised that verbal correspondence contains two systems oral and composed correspondence. During Verbal correspondence or oral correspondence one gathering sends message to another gathering, through discourse. In the event that the audience and speaker can understand with the each other than the procedure of verbal correspondence can make progress (Business Studies, n.d). Figure: Process of verbal correspondence Feedback Source: (Buffalo State University, n.d.) Verbal correspondence happens through the above system. Speakers initially encode the message through the best possible channel. Verbal correspondence station can be calls and up close and personal communicati ons. In the wake of encoding the message, disentangling process is done and the messages are transmitted to the audience. Criticism is the assessment of the recipient as passed on to the sender. Through this procedure audience reacts and the speaker can perceive the other party. In this way, correspondence can be expressed as a nonstop procedure occurring in the day by day life of human

Free Essays on Right To Vote

Who will win this year’s presidential political decision? With only a little than 3 months from the 2004 decisions, the tallies are still close. Things being what they are, what will decide this year’s decisions? Youth. That’s right; today’s youth is relied upon to bring a huge piece of the swing votes to figure out who the following president will be. That is the reason a wide range of associations, TV programs and popular famous people have combined to help support youthful voters to get enrolled and vote. In these endeavors, MTV, which is seen by numerous youngsters across the country, propelled their battle â€Å"Rock the Vote† right off the bat in 2004 to get America’s youth to cast a ballot. The requirement for youngsters to cast a ballot is urgent, yet it is likewise critical to practice the option to cast a ballot in light of the fact that each American was given the option to cast a ballot. As indicated by the U.S. Constitution the 2 6th Amendment was included 1971, which gave multi year olds the option to cast a ballot. From that point forward in Texas alone, there has been a decay of eight percent in youthful voters who are not casting a ballot. In studying 10 individuals at Baylor, just three were enlisted to cast a ballot. Centering at Baylor, understudies need to find out about the significance of casting a ballot on the grounds that a large number of us originate from various regions and we are likewise the voice of tomorrow. In the event that a distinction can be made, it very well may be made at Baylor. In Baylor measurements, understudies originate from each of the 50 states, particularly from Texas, California, Oklahoma, Louisiana, Colorado, Arkansas, Missouri, Kansas, Illinois and New Mexico. Of these states, numerous understudies originate from humble communities with a populace considerably less than the 13,927 of understudies as of now selected. â€Å"The town I originate from has generally around 3,000 people,† sophomore Liz Morales from Robstown, Texas stated, â€Å"we are likewise predominately Hispanic and we are not so much all around spoke to so I saw a need to change that.† (MORE) These towns, that a large number of us originate from are not in any case known about or very notable. We should be the voices ... Free Essays on Right To Vote Free Essays on Right To Vote Who will win this year’s presidential political decision? With only a little than 3 months from the 2004 decisions, the checks are still close. All in all, what will decide this year’s decisions? Youth. That’s right; today’s youth is relied upon to bring a huge piece of the swing votes to figure out who the following president will be. That is the reason a wide range of associations, TV programs and celebrated superstars have combined to help support youthful voters to get enlisted and vote. In these endeavors, MTV, which is seen by numerous youngsters across the nation, propelled their battle â€Å"Rock the Vote† from the get-go in 2004 to get America’s youth to cast a ballot. The requirement for youngsters to cast a ballot is pivotal, yet it is additionally imperative to practice the option to cast a ballot in light of the fact that each American was given the option to cast a ballot. As indicated by the U.S. Constitution the 26th Amendment was included 1971, which gave multi year olds the option to cast a ballot. From that point forward in Texas alone, there has been a decay of eight percent in youthful voters who are not casting a ballot. In reviewing 10 individuals at Baylor, just three were enrolled to cast a ballot. Centering at Baylor, understudies need to find out about the significance of casting a ballot in light of the fact that a considerable lot of us originate from various regions and we are likewise the voice of tomorrow. In the event that a distinction can be made, it very well may be made at Baylor. In Baylor insights, understudies originate from every one of the 50 states, particularly from Texas, California, Oklahoma, Louisiana, Colorado, Arkansas, Missouri, Kansas, Illinois and New Mexico. Of these states, numerous understudies originate from humble communities with a populace substantially less than the 13,927 of understudies at present enlisted. â€Å"The town I originate from has generally around 3,000 people,† sophomore Liz Morales from Robstown, Texas stated, â€Å"we are likewise predominately Hispanic and we are not so much very much spoke to so I saw a need to change that.† (MORE) These towns, that a considerable lot of us originate from are not in any case known about or very notable. We should be the voices ...

Legitimate or Scam Is that Apartment Listing Too Good to be True

Legitimate or Scam Is that Apartment Listing Too Good to be True Legitimate or Scam: Is that Apartment Listing Too Good to be True? Legitimate or Scam: Is that Apartment Listing Too Good to be True?Know how to spot these rental listing red flags to protect your wallet during the home-hunting process.Moving is one of the most stressful activities in modern American society. According to at least one study, moving is even more stressful than divorce. You are, after all, divorcing your previous home, in a sense.The stress of moving also applies to the process of finding your new home. There is often a deadline to find a new place, and a lot of pressure in knowing that wherever you choose, you will likely be locked in to your decision for at least an entire year of your life.We are not happy that the moving process may cause you stress. But do you know who is happy about it? Potential scammers. Scammers will take advantage of your stress to trick you while your guard is down. It is important to learn the kinds of rental scams you may encounter and how you can both recognize and avoid them.Fake listingsThrough website s like Craigslist, the internet has made it easier than ever to find apartment listings. However, it has also made it easier than ever to post fake apartment listings “to cheat unsuspecting victims,” according to Steve Weisman, lawyer, author, and identity theft expert who writes at Scamicide.Weisman references a 2016 study called Understanding Craigslist Rental Scams by New York Universitys School of Engineering. The study analyzed more than 2 million home and apartment rental ads across 20 cities. The results: About 29,000 of the ads were most likely scams.“The most common scam involved an ad for rental housing that required the person responding to the ad to obtain their credit score by clicking on a link in the email,” Weisman said. The scammer would then reply to the victim who responded to the advertisement. “Under affiliate programs with companies that provide credit scores, the scammers would get up to $18 for every referral. The victim ends up paying for a credit score he or she doesnt need.”Fake listerJust because a listing has photographs and a legitimate address, it does not mean the person who made the post is the legitimate owner, warns Ron Humes, vice president of operations for the southeast region of Post Modern Marketing.“Typical home rental scams occur when someone who does not own the property hijacks the property online to offer for rent to the public,” Humes says. “These properties may be for rent or sale by the actual owner, but the scammer steals the pictures and information and advertises a rental with their own contact information. They often use alias phone numbers and email addresses and offer to ‘hold’ the property for a potential tenant with the submission of a deposit. They offer the home for rent on a variety of online platforms to hook potential tenants.”Real property, really unnecessary credit checkEven if you are dealing with the actual owner of a legitimate property, they could still be trying to sque eze you for money, according to Holy Zink, an identity theft expert with Kiwi Searches.“Its common for landlords to run a background and/or credit check to make sure the person would make a good tenant,” Zink says. “However, if the landlord is scamming you, they may ask you to pay them for running a check on you prior to showing you the apartment. Typically, landlords will do such check after youve seen the apartment and are seriously considering renting the place. If they also charge you more than $60 for running a background check, they are clearly trying to take every penny they can from you.”Watch out for wiresDo not drop your vigilance just because you have already moved in.“Today, there are dozens of free online websites that allow tenants to pay their rent easily online,” says Logan Allec, CPA, owner of personal finance website Money Done Right. “Due to these services, there is no need for anyone to ever need to wire money anymore. As such, a landlord who asks f or a wire payment is either a slow adopter of new technology or is looking for a scam. To avoid this scam, ask if you can use an online free rent software instead to pay your monthly fee.”Prepare before moving forwardAlways do your research and be absolutely certain what you are getting before you sign anything. If possible, consult an attorney or real estate agent you can trust. Happy home hunting!ContributorsLogan Allec  is a CPA and owner of the personal finance website Money Done Right. After spending his twenties grinding it out in the corporate world and paying off more than $35,000 in student loans, he dropped everything, and in 2017, launched Money Done Right. His mission is to help everybodyâ€"from college students to retireesâ€"make, save, and invest more money. He resides in the Los Angeles area with his wife Caroline. Follow him on Twitter  @moneydoneright. Ron Humes is currently the vice president of operations, southeast region for Post Modern Marketing, a full-servi ce digital marketing company. He has been a realtor as well as an owner and principal broker of his own realty company for 20 years. He has been a custom home builder and owner of a remodeling company. He is an active investment property owner of flips and rentals. He has been a property manager for 20 years. He trains investors to purchase, flip, and rent properties. Follow him   @PostMM.Steve Weisman  is a lawyer, college professor at Bentley University and author.  He is one of the country’s leading experts in identity theft.  His most recent book is “Identity Theft Alert.”  He also writes the blog  Scamicide.com, where he provides daily updated information about the latest scams and identity theft schemes. Follow him  @Scamicide.Holly Zink  is a tech and security expert for  Kiwi Searches. She is up-to-date on the latest security issues, from online scams to identity theft. Follow her  @kiwisearches.

My Biography - Free Essay Example

Sample details Pages: 1 Words: 375 Downloads: 8 Date added: 2017/09/13 Category Advertising Essay Did you like this example? E-MAIL ADDRESS: [emailprotected] com To whom it may concern, Dear Sir/ Madam, I am a University of Nairobi graduate, born, raised and schooled in Kenya. I have worked In 2 NGOs in the last 3 years. (The first was as a volunteer in the ICL ABC Project Abstinence, Being Faithful and Condom as a Peer Education Supervisor). This has been with adolescents, fellow youth in institutions of higher learning and urban slums (Dandora and Mathare). As a result I have acquired modest but valuable skills on project management (Monitoring and Evaluation). I am creative, innovative and teachable. I am familiar with the BCC model and development of IEC materials. I am available to start right away. I worked with I Choose life Africa, a leading NGO involved in Peer Education as a project officer in the High School Project and as a result I worked with the Ministry Of Education in Carrying out a survey (on Sexual reproductive Health) with the aim of enriching the high School Curriculum among other duties. As a student I volunteered for over two years with ICL in organizing and supervising Behavior change interventions at the University of Nairobi. Don’t waste time! Our writers will create an original "My Biography" essay for you Create order I gained experience in working with adult and youth behavior change methodologies and their application to HIV/AIDS. I have conducted numerous trainings on Life Skills in peer education. I was also in charge of the Leadership and governance project which I helped design. In this project, the peer educators we train give back to their communities by training their fellow youth, carrying out outreach and thematic events. Last year, I helped the students prepare a memorandum to the Committee of Experts on constitutional affairs. This was given to Mr. Bobby Mkangi during one of our leadership and governance forums. I was part of the team that developed a website dubbed ‘Chuo’ which is aimed at connecting youth to various opportunities and information provision. I belonged to the Customer perspective and proposals teams. I have acquired skills in project design, implementation and Monitoring and evaluation. Working with you will be very beneficial to me. This will be a new challenge and a great opportunity for me to learn, share, input and grow. Looking forward to working with you. Yours faithfully, Veronica Nguti

William Shakespeare s Life And Life - 2165 Words

William S. U’Ren’s parents came to the United States from Cornwall, England. William Richard U’Ren and his wife Frances, were religious followers of John Wesley and looked at the United States, as a new start. William S. U’Ren was born in Lancaster, Wisconsin, on January 10, 1859, and would be brought up within a religious home. His mother focused on the reading of the bible and understood the stories that foretold individuals looking for a better life. At the age of 17 (1876), William left his home and ventured to Colorado, becoming a miner. He would work two years, saving enough money to attend a business college, and studied law books in the evening, in Denver. His determination paid off, and in 1881, earned his degree and was admitted into the bar (age 21). William (from age 21-29) would practice law in Colorado and become an editor of a newspaper (in Tin Cup, Co.) and became fascinated with politics, becoming involved with the Republican assembly. In 1888, he was notified that he had contracted tuberculosis, and should move to milder climate, as he only had a few months to live. William moved to Honolulu and become fascinated with the written work, Progress and Poverty, by Henry George. He understood Henry George’s idea of a â€Å"single tax† and how it might be the answer to the issues of poverty, within the United States. William S. U’Ren would only work in Hawaii for a year, before deciding to venture to the Pacific Northwest. He wanted to die in the United States andShow MoreRelatedWilliam Shakespeare s Life And Life1307 Words   |  6 Pages William Shakespeare s life was very interesting, to say the least about him. â€Å"An English playwright and poet, William Shakespeare is often considered the greatest dramatist the world has ever known and the most recognized poet in the English language† (Lindaman). From a very young age, William was a very bright kid, who had gained a love for theater. Ever since that love as a kid, it only grew stronger. Not only did he have a love for theater, but also poetry. Throughout Shakespeare’s life familyRead MoreWilliam Shakespeare s Life And Life3795 Words   |  16 PagesResearch Paper March 23, 2016 William Shakespeare was born on April 23, 1564, in Stratford-upon-Avon to John Shakespeare and Mary Arden. Shakespeare was assumedly educated at the King?s New School in Stratford with an ?emphasis on the Latin classics, including memorization, writing, and acting classic Latin plays,? writes an article entitled Shakespeare?s Life, found on Foldger Shakespeare Library. He most likely attended until around age fifteen. In late 1582, Shakespeare at age 18 married Anne HathawayRead MoreWilliam Shakespeare s Life And Life3055 Words   |  13 PagesResearch Paper March 23, 2016 William Shakespeare was born on April 23, 1564, in Stratford-upon-Avon to John Shakespeare and Mary Arden. Shakespeare was assumedly educated at the King?s New School in Stratford with an ?emphasis on the Latin classics, including memorization, writing, and acting classic Latin plays,? writes an article entitled Shakespeare?s Life, found on Foldger Shakespeare Library. He most likely attended until around age fifteen. In late 1582, Shakespeare at age 18 married Anne HathawayRead MoreWilliam Shakespeare s Life Experiences997 Words   |  4 Pages Kemal 1 Ayesha Kemal Mrs. Holcombe Period: 7 10/05/14 Shakespeare’s Life Experiences William Shakespeare was born on April 26, 1564 to John and Mary Shakespeare. As a child Shakespeare grew up in the town of Stratford-upon-Avon in the United Kingdom. He grew up attending a school called King Edward VI School, where he learned to read, write, and use proper grammar. He continued to attend school until his family had some economic hardships and he was unable to attend university. Instead he got marriedRead MoreWilliam Shakespeare s Life And Accomplishments1819 Words   |  8 PagesAs we all know William Shakespeare was a well known and a highly sought after writer, but did he really deserve all that fame? As early as 1709, with Nicholas Rowe s publication of his edition of Shakespeare s works, the little information that we had about William Shakespeare began to show. Other than several early minor accounts, the preface of Nicholas Rowe s edition contained the first biography of William Shakespeare. Rowe presented eleven known facts about Shakespeare s life. By 1821, howeverRead MoreWilliam Shakespeare s Life And The Elizabethan Age Essay1474 Words   |  6 PagesWilliam Shakespeare was the great poet, actor, and playwright from the Elizabethan age. William Shakespeare was born on April 23, 1564 and would then die exactly fifty two years later. Throughout time, his plays have continued to grow in popularity and notoriety. Many of the saying first penned by William Shakespeare, we still use today. Such lines as; â€Å"As good luck would have it (The Merry Wives of Windsor), Dead as a doornail (2 Henry VI), Full circle (King Lear), and Milk of human kindness (Macbeth)†Read MoreWilliam Shakespeare s Life Of The English Language1425 Words   |  6 Pagestown northwest of London (Biography 2016). William Shakespeare grew up modestly throughout the early years of his life, but the influence that he had in the literary world was anything but. His childhood education and young-adult jobs aided him in creating a name for himself gradually to t he theater. With patience and commitment towards his writings, Shakespeare became known as the finest poet of the English language (Lineback 2016). As a child, Shakespeare had two older sisters and three younger brothersRead MoreWilliam Shakespeare s Life And Work Transcends Time1092 Words   |  5 PagesElizabethan time period, William Shakespeare began his remarkable career as a playwright changing/impacting blank. William Shakespeare’s life and work transcends time because of their relative relatability. William Shakespeare’s childhood was privileged in some ways. In â€Å"William Shakespeare; Life of Drama,† a documentary produced by by Rod Caird, Shakespeare was christened on April 26th in the year 1564. According to the website â€Å"Shakespeare of Stratford† published by Mabillard, Shakespeare was enrolled inRead MoreWilliam Shakespeare s A Good And Lasting Legacy822 Words   |  4 PagesWilliam Shakespeare William Shakespeare left a good, lasting legacy that we see almost every day and we don t even know it s there. A legacy is something that you leave behind weather good or bad, Shakespeare s left a legacy of books and being thought as one of the greatest writers in the world. In William’s life he created many pieces of literature and words that people use everywhere today. We may not know a whole lot about William Shakespeare’s life but we can see that he was a veryRead MoreEssay On William Shakespeare1127 Words   |  5 PagesThis is an informational essay about Poet, Actor, and Playwright,William Shakespeare. In this essay you can find much information ranging from fun facts to his death. This essay tells much about his life and includes some details of family members. The key purpose of this essay is to inform curious people about William Shakespeare. â€Å"I regard the theatre as the greatest of all art forms, the most immediate way in which a human being can share with another the sense of what it is to be a human

The Value and Nature of Music Free Essays

In this essay I wish to portray the value of music firstly to me and then to people I have asked and also what different styles of music do for them and my self and I will also ask what is the nature of the music that they like and how it affects them on a day to day basis and the question I will ask them is what music means to them and what values does it hold. I will ask 10 people and use there answers to write this essay. I would like to start by saying that all people in this essay were asked prior to writing about them and that I am not using any of the people’s real names for confidentiality. We will write a custom essay sample on The Value and Nature of Music or any similar topic only for you Order Now I value music very much as I have always played and listened to various styles of music. On my shelf at home I have different styles of music ranging from classical to R n B to rock. So I feel I have a wide taste in music. I have also played many different styles on my 3 main instruments as I play clarinet I have played classical and jazz on that. I also play bass guitar and I have played blues, rock n roll, heavy rock etc. on that and I am a drummer and I have played samba, rock, funk, jazz and many other styles of music. I enjoy playing all of these as I find it helps me to relax and control my emotions as I let my emotion out in the style of music I play, music is an age old way of expressing emotions through sound right back from the cave man days to the times of Jesus and the Tudors and Victorians right through to today’s music. The most popular style changes from generation to generation but we would still call it â€Å"pop† music as that’s what is popular at the time. Their for the nature of the music I choose to play is one of my emotions thus giving the listener (if any) the sense that I am happy or sad or excited for example, if I played some twelve bar blues on my bass it would probably remind you of sadness or the slave trade that would up set you but if I played some funk it would probably lift your emotions to make you happy like a major or minor chord has that effect different styles of music also have that effect. Other people I asked gave me different responses. One guy said that he only values his own style of music and that all other music has no value. This person is defiantly close minded about the type of music he likes and that all other music is I quote â€Å"crap† and that the nature of his music was the way of life. Looking at the way the guy was dressed I think he listened to hardcore rock music and that he was a bit gothic (I say a bit I actually mean a lot) I also got told by some people that they find the nature of some music unsuitable for children as x-rated lyrics stop younger children listening to it. I agree with this as music is for everyone not just the over 18’s so music that includes x rated lyrics should not be aloud to be produced, and of the 10 people I have spoken two 8 agree with me. In the nature of music i would say that on a day to day basis I listen to approximately 4 – 5 hours of different styles of music. And with my choice of track my mood changes and so does the quality of the work I am doing at the time. For example I am currently listening to some drum and bass. So I am typing quite fast and my mood is bouncy, But if I was to listen to some more relaxing music such as some r n b or some blues music the speed I type would slow down and the mood I am in would drop from being quite happy to a bit down and lazy feeling so I would probably take a break from my work. I asked the same 10 people how they use music in the nature of their life. Below are some of the responses I received 1) I use music at work because it helps me through the day 2) I don’t use music in my life (to which I replied not even in the shower when your humming or whistling a song the response I got is repeatable) 3) I study music as a degree so it is in my life â€Å"big time† 4) I listen to music in the morning in my car 5) Er,,,,,,, music you mean like heavy rock (this person was a bit dence) These responses were my favourite as it shows what different peoples views are on music. Overall I think that the value and nature of music affects everyone is completely different and the question I am asking is does different styles of music affect the way you behave in society? How to cite The Value and Nature of Music, Papers

Logistics ATB Manufacturing

Well-developed logistics system has strategic importance in terms of efficient product distribution and supply chain management. However, although mass merchandizing technique allows ATB Manufacturing company to stand the fast-growing competition, it creates challenges for developing appropriate logistics system and inventory control.Advertising We will write a custom assessment sample on Logistics: ATB Manufacturing specifically for you for only $16.05 $11/page Learn More Within a broader network of a supply chain management, logistics is a multi-stage process that involves a number of such important operations as warehousing, transportation, materials handling, inventory, and packaging that are integrated under unified production process. Therefore, it requires a great amount of resources, including recruiting more staff and developing new human resources strategies (Shapiro 314). In addition, advances in technology can also eliminate the communication problem between the logistics warehouses and delivery destination points so that each unit will be able to share all necessary information in the most efficient and timely manner. The ATB Manufacturing company is a bright example illustrating what challenges it should face while developing mass merchandising strategy through development high quality inventory control (Aliawadi and Singh 184). In this respect, there should be an integrated logistics department that could coordinate all deliveries irrespective of destination and schedule. With the above-described logistics challenges, the mass merchandising strategy should be reconsidered to decide what should be made to improve logistics process, including warehouse storage and delivery terms. In this respect, the criteria for the decision-making process should correlate with both mass trading and logistics to adjust to high competition. In this respect, the ATB Manufacturing company should be more concerned with efficient supply ch ain management principle that can introduce a harmonized system of logistics, serving the basis for mass merchandising. As soon as the company learns the main aspects of logistics, the managers will be able to meet the highest requirements of customers, as well as take control of the costs (Gattorna 567). Logistics creativity is also critical for enhancing communication between various supply chains of production and points of mass merchandising (Fernie 88). The existence of diverse consumer sectors testifies to the diversity of demand for goods and services.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mass customization constitutes strong evidence of movement toward shifts in terms of large marketing segments with a high variety of services. The decision-making process should be interrelated with logistics department and mass distribution of products. The rapid growth of competiti on introduces the necessity of developing efficient logistics metrics that could define what strategies and frameworks should be implemented in future. Due to the fact that mass merchandising and logistics are premised on common features including delivery of goods, warehouse storage, and inventory control, the monitoring of these areas is indispensible for sustaining high quality of products distribution (Gattorna 567). The effectiveness of the monitoring and controlling these departments depends on the successful performance of employees. In this respect, testing procedures and training programs should be introduced to assess the overall corporate cultural, level of interpersonal communication, and employee competence. These measures will allow the managerial staff to highlight possible gaps and eliminate them in future. Technological innovation is vital for ensuring high quality work of logistics department. Consequently, the analysis of these aspects is possible through presenti ng inspection control, which can also contribute to the image of the company in general. Therefore, mass merchandising can also be checked on the basis of logistics characteristics, as well as the level of employees’ engagement into the production and distribution processes. Works Cited Aliawadi, Satish C., and Rakesh Singh. Logistics Management. US: PHI Learning, n. d. Print. Fernie, John. Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts. US: Kogan Page Publishers, 2004. Print.Advertising We will write a custom assessment sample on Logistics: ATB Manufacturing specifically for you for only $16.05 $11/page Learn More Gattorna, John. Strategic Supply Chain Alignment: Best Practice in Supply Chain Management. US: Gower Publishing. 1998. Print. Shapiro, Jeremy F. Modeling the Supply Chain. New York: Cengage Learning, 2007. Print. This assessment on Logistics: ATB Manufacturing was written and submitted by user Helen Lamb to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

British Imperialism in India essays

British Imperialism in India essays "All the leadership had spent their early years in England. They were influenced by British thought, British ideas, that is why our leaders were always telling the British "How can you do these things? Theyre against your own basic values.". We had no hatred, in fact it was the other way round - it was their values that made us revolt." -Aruna Asaf Ali, a leader of the Indian National Congress. There is no doubt that British imperialism had a large impact on India. India, having previously been an group of independent and semi-independent princedoms and territories, underwent great change under British administration. Originally intended to consolidate their hold on India by establishing a population that spoke the same language as their rulers, the British decision in the 1830s to educate Indians in a Western fashion, with English as the language of instruction, was the beginning of a chain of events, including a rise in Indian nationalism, that led to Indian resentment of British imperialism and ultimately to the loss of British control over India. One of the most important factors in the British loss of control over India was the establishment of English as a unifying language. Prior to British colonisation, India was fragmented and multi-lingual, with 15 major languages and around 720 dialects. English served as a common ground for Indians, and allowed separate cultural and ethnic groups to identify with each other, something which had rarely if ever occurred before on a grand scale. Although it was mainly educated Indians of a privileged caste who spoke English, these were the most influential people in terms of acting as facilitators for nationalist ideas to be communicated throughout the populace. The publication of magazines and journals in English was also a great influence on the rise of Indian nationalism. Although most Indians received nationalist ideas orally, these journals allowed Indians who were literate ...

Infographic Best Practices How to Make Yours More Successful

Infographic Best Practices How to Make Yours More Successful All too often, an agency or team will spend weeks coming up with a solid concept, crafting compelling copy, and drawing up stunning designs for their infographic†¦ only for it to fall flat when it’s finally ready to be shown to the world. Why? Did they misjudge their audience’s interest in the topic? Did they miss a step in the process of bringing an infographic to life? Did they bully Zuckerberg as a child, leading to Facebook’s algorithm being specifically devoted to pushing their content to the bottom? If you’ve got a story worth telling, then it’s worth being shown to the world. At Lemonly, we believe one of the best ways to tick both boxes is with a brilliant blend of copy and design that makes the abstract actionable, the boring brilliant, and the complex concise: an infographic. Your content’s performance involves a number of variables, of course, but the fact of the matter is this: a finished piece of content is only the first step in the ever-evolving process of content marketing. If nobody sees your stuff, does it really matter how insightful or aesthetically pleasing it is? And besides, everybody’s busy. Creating content that goes nowhere isn’t in the best interest of anyone’s time. Any good content marketing team should go into every project with a plan for posting and promoting their pieces online - here’s our three-step suggestion. How to Make Your Infographics More Successful With the Right Best Practices by @lemonly viaBonus Checklist: How to Make Infographic in 7 Steps This post is packed with advice on creating infographics the right way. But, how do you actually follow a process to create a single infographic? Follow this guide created by s own design extraordinaire, Ashton Hauff.Follow this infographic design checklist to make sure every one you create gets done right.Step 1: Nail Your Infographic Copy + Design The first step might seem a little obvious, but it’s an important one across the content board. If you’re going to get in the game, jump in head-first. With as many channels as are competing for consumers’ attention, the highest quality work will always rise to the top. Putting out consistent, quality content establishes a good reputation that will keep people coming back for more. Call us biased, but we’ve found infographics to be hugely successful when it comes to explaining a process, spreading the word about a new discovery, suggesting a solution, or simply telling a story. Infographics combine data visualization with attractive illustrations to form a quick, easy-to-read piece of content that can do some serious heavy lifting. Though they can be animated, static, or interactive, and can fit into nearly any form factor, the best infographics cover the same key bases. Even if you’re not an Adobe master, keeping these in mind will lead to a strong infographic that’s well on its way to garnering big engagement for your brand. Recommended Reading: How to Make an Infographic in 7 Easy Steps Start With a Thesis Great infographics immediately answer â€Å"What’s the point?† After all, you’re not just expressing your artistic side. Decide what you want your audience to take away once they close your window, and stick to it. Trying to do too much can water down your main point. Add Clear, Concise Copy Much like the piece as a whole, having a plan makes writing compelling copy much more simple. Start with an outline that lays out your thesis and supports it with a few key points, then research your topic and add statistics to and other evidence that backs up your claims. Outlines help you keep your information structured and cut down on that intimidating feeling of staring down a blank Word document. It’s a good idea to stick to the â€Å"need-to-knows† - too much fluff and you’ll lose your audience.

How can SMEs(small to medium enterprises) survive in the highly Essay

How can SMEs(small to medium enterprises) survive in the highly competitive industries that are participating - Essay Example The SME sector adds to the economic growth of a country through employment generation and overall sustenance of the economy locally, nationally and globally. Therefore, survival of SMEs needs to be discussed with high priority on developing such strategies that help in the growth of SMEs at regional, national and global level. The world economy depends to a significant extent on the success of small and medium business, which necessitates the urgency of making an inquiry into the reasons of collapsing of small and medium business firms. The research question motivates analysis of the issue from different perspectives like what efforts the SME entrepreneurs are making for their survival, what guidance and financial help the governments and banks are providing worldwide for the survival of the SME industry and a number of other survival strategies. Curiosity arises on the causes of not surviving in the market place due to the associated risks. SMEs are not fighting a lone battle against odds; active government support is provided to them as they are the backbone of a country’s economy. This is the reason why so much attention is paid to the growth of SME sector in all industries. In comparison to small business, medium enterprises are in somewhat better position; they accept the challenges but small entrepreneurs’ market position is very critical due to high cost of raw material, energy, inflation and lack of ready finance. Taking the example of Canada where small business represents 98% of all business, the government is playing a leading role in clearing the roadblocks to survival and growth of small business and leaving no stone unturned in its efforts for SMEs survival. The government is promoting SME by celebrating Small Business Week 2009 and introducing Canada’s Economic Action Plan, providing the mechanism to small and medium businesses to come soon out of the repercussion

Business report Essay Example | Topics and Well Written Essays - 2250 words - 2

Business report - Essay Example Manufacturing only accentuates the packaging industry operations. Packaging is itself a wide and complex industry. It takes different forms. This is because products to be packaged are different. For this reason, you find that the industry is as diverse as the products to be packaged. Liquids cannot be packaged the same way solids like biscuits are packaged. The magnitude of the product to be packaged is also considered when it comes to packaging. As the cost of packaging trickles down to the cost of producing the entire product, then size is a key feature which if ignored it would result to unknown costing mistakes. This report presents a detailed business report on a plastic bottle manufacture. Bottling is a giant industry. Basically, many liquid processors have often opted for bottling to package their output. The convenience which comes with bottling lacks an equivalent. Plastic bottling is accommodative to many forms of liquids and hence many manufacturers result to it. Any investor who wants to invest in the most dynamic industry then needs to embrace plastic bottle packaging industry. It is a sector where the rate of return is high and risks involved are minimal. Actually it is the only industry which violates the principles of investment of the higher the risk the higher the profit. The report analyses possibility of entrance into the market. It gives details of the market analysis and its interpretations. All costs involved have been analyzed. These costs include the Fixed and variable costs. Budgeting is a key element in the financial management of any organization and this report includes a budgetary estimate which comes with production of these plastic bottles. The stocking aspects have been taken into account also to ensure that the best policy is adopted in the implementation of plastic bottles production. Production of these bottles call for technical inputs. This report presents a

Drama: Alive And Well Essay -- essays research papers fc

Drama: Alive and Well There have been many dramatic plays over the centuries. Many of these plays have died in their time, while others have lived on. What makes these plays endure time and continue to be influential over time? Perhaps it is the storyline or the interesting nature of the play is what makes these dramas last. I think that it is the focus on human nature and its essential truths that keep these plays alive. Most of the plays, still enacted in theaters today, deal with social issues that people can learn from and relate to. Social relationships seem to remain constant over time. Technology has changed dramatically, but human interaction is still basically the same. Human relationships have been recorded and interpreted by many authors in different literary genres through time. Drama has produced many lasting works. They have lasted because peoples ability to relate to them in any time frame due to the social theme, specifically, individualism, reality versus fantasy, actions and consequences, social standing, lies and deceptions, and human talents. In ancient Greece, the people believed in many gods. It was thought that going against the will of these gods would result in punishment. The famous Greek writer, Sophocles, made a very good interpretation of this relationship between the people and the gods in the tragedy titled "Antigone." This play focused on the actions of the characters in the play, and the consequences that would result. It made a direct link between the consequences and the power of the gods. Creon, the stubborn king, would not bury Polynices even though it was the will of the gods. The blind prophet Tiresias warns Creon of this. He says â€Å"all men make mistakes, it is only human... a man can turn back on his folly, misfortune too, if he tries to make amends† (Sophocles). Creon would eventually lose his son and his wife in this ordeal. Creon was too stubborn to succumb to the gods, and that was the consequence he faced. We can relate to this scenario today. The gods may not be that are the source of our consequences, but everyone knows that actions always bring about consequences, either by law or just life. This play may urge a reader to consider his actions when thinking of what happened to Creon. ... ...erie" and its theme of escape is recognized by many people and is then kept alive in the literature world. Tennessee Williams’ ability to bring us into the mind of Tom makes the play interesting and gives it a lasting effect. The ability to relate to characters in drama and to the social theme is the key to the lasting effect of these plays. There are many other reasons for the plays' remaining existence, but none compare to the personal relationships that are built in the dramas such as "Doll's House" and "Everyman." People enjoy this relationship, and it is those people who keep the plays in existence by purchasing the paperback or attending the play at a theater. Works Cited Anonymous. Everyman. Discovering Literature: Compact Edition. Ed. Guth and Rico. New Jersey: Prentice Hall, 2000. 1060-1071. Jokinen, Anniina. Everyman: an Introduction. 29 October 1999. http://www.luminarium.org/medlit/intro.htm (2000-MAR-27). Sophocles. Antigone. Discovering Literature: Compact Edition. Ed. Guth and Rico. New Jersey: Prentice Hall, 2000. 738-776.

Compromise in the American Constitution

The United States Constitution is a bundle of compromises mainly because there were contending groups during its early stages of conceptualization and even during its formation. On one side, there were those who criticized the first constitution of America—the Articles of Confederation—for lacking several key provisions and adjustments that could give the government more power. Those who were for the reformation of the Articles and for the creation of a stronger national government are called the â€Å"federalists†.On the other hand, there were also those who feared that giving the national government too much power may result to the infringement on the welfare of the individual citizens of the country. Those who opposed the endowment of wider powers to the national government would later on accept the compromise of securing a â€Å"Bill of Rights† so that the government especially the Congress will not make laws that violate the rights of the citizens.App arently, the Bill of Rights came to be the first manifestation of a compromise that sought to resolve the contending issues at that time. While the Articles of Confederation was later on replaced by the United States Constitution, the Constitution did not entirely survive the years without plenty of changes to it. Part of the reason to it is the fact that there was a fear at the time that granting the national government full powers would allow the situation wherein the people are aggravated in exchange for expediency and productivity on the part of the government.The first amendment to the Constitution came to be known as the Bill of Rights which lists the essential rights that each American is entitled to. The Bill of Rights provides the first ten amendments to the Constitution as proposed by Thomas Jefferson. Although the Bill of Rights was eventually ratified, it did not easily pass through Congress without the criticisms of those who oppose it, one of whom is Alexander Hamilton , a leading figure among the so-called â€Å"federalists† (Chan, 2004).The federalists generally saw the establishment of a Bill of Rights as a constitutional amendment that could limit the rights of individuals because it merely protects the rights that are explicitly stated in it. That being the case, the rights that are not included in the Bill may not be acknowledged as part of the recognized rights. The opposition to the federalists—the so-called â€Å"anti-federalists†Ã¢â‚¬â€however claimed that it is not necessarily the case.As a result, the Ninth Amendment was included which sought to protect the rights that are not enumerated in the Constitution. In general, the significant issues raised by the contending parties were addressed through the Massachusetts Compromise. While the compromise paved the way for reaching the needed support for establishing the Constitution as proposed by the federalists, it also gave credit to the sentiments of the anti-federal ists, thereby securing the passing of the Bill of Rights as part of the condition in passing the Constitution.Another interesting aspect of the Constitution is the fact that slavery was not immediately abolished entirely after the Constitution was passed. It was only after the Thirteenth Amendment when slavery and involuntary servitude were finally abolished by the law. Moreover, the successful ratification of the Constitution would have hardly been realized had there been no compromises which sought to protect the interests of the slave-owners at the time when the Constitution was well on its way to being formally recognized.Concessions had to be made so that the framers of the Constitution would gather support from those who were pro-slavery. Otherwise, they would have been unable to pass the Constitution (Furstenberg, 2003). The compromises with regard to the issue of slavery during the debates over the Constitution at the Constitutional Convention include the proposal of those w ho were against slavery to count â€Å"slaves† as three-fifths of all other persons since the number of free persons determined the representation in Congress at the time.It was made clear, however, that the â€Å"three-fifths† count for every slave was not meant to dehumanize them but rather to penalize those who owned slaves. Another compromise reached during the Constitutional Convention is the protection of the slave trade; it was a concession that the delegates who were for slavery proposed. However, the compromise did not hinder the individual states from altogether outlawing or restricting the existing slave trade after the passing of the Constitution. Lastly, fugitive slaves were expected to be returned to the state from which they came from.It was a compromise that distinguished the federal government from the individual states in the sense that slavery practiced in some states was not to be sanctioned by the Constitution. To a certain extent, federal laws did not legitimize slavery as an institution although neither did it sanction slavery as far as the individual states are concerned. The compromise essentially permitted the return of fugitive slaves from the original states that they were held in labor without stressing the point that these slaves should be freed as part of the concession to the demands of the pro-slavery delegates in the Convention.Through the years, the Constitution of the United States of America has had several initial clauses and key amendments that underscored the urgent need to make compromises in order to complete the task of creating a Constitution that will embody the principles of the nation.ReferencesChan, M. D. (2004). Alexander Hamilton on Slavery. The Review of Politics, 66(2), 207-231. Furstenberg, F. (2003). Beyond Freedom and Slavery: Autonomy, Virtue, and Resistance in Early American Political Discourse. The Journal of American History, 89(4), 1295-1330.

Alexander The Great, King Of Macedonia, Ruler Of The...

Alam 1 Nelofar Alam Prof Smail History 101 December 10, 2015 Alexander The Great Alexander the Great, king of Macedonia, ruler of the Persian Empire and one of the best military intelligence of all times, he has many books written about his achievements. This paper goes into detail about Alexander’s early life, to impressive battles, to his humble personality. In this paper, I will be talking about how Alexander came to be king of Macedonia, his invasion to unite Asia, and his mental insanity that drove him to die a lonely death. In an amazing eleven-year journey of success, Alexander the Great, of Macedonia, took over all the way from Egypt to India. Following his monarchy came Greek institutions and the Greek language, which became the norm way of the ancient world. When Alexander was born, the temple of Diana at Ephesus burned to the ground. People thought that this was a warning sign that the power that would eventually wipeout Asia had come to the world. That power was baby Alexander. Alexander was born in Pella, the ancient capital of Macedonia. He was the son of Philip II, the king of Macedonia, and of Olympias, a princess of Epirius. Philip and Olympias had payed attention to their son who was growing up very fast and had potential for greatness. They immeditly started to plan his education. His first teacher, Leonidas, was a family member and was very strict on Alexander. He coached him how to live off very basic living, which would later helpShow MoreRelatedThe Reign Of Alexander The Great1141 Words   |  5 PagesAlexander the Great In 338 BC Phillip II of Macedonia, became ruler of Greece after a lengthy battle. Phillip’s plans to war against Persia were cut short when he was assassinated in 336 BC. Speculation suggest that Phillip’s previous wife, Olympias and his son Alexander may have been involved in the assassination plot. The murder had taken place after Olympias and Alexander were forced out of Macedonia once Phillip had remarried Cleopatra, who was much younger. In the wake of his father’s deathRead MoreAnalysis Of Alexander IIi The Great King Of Macedonia And Conqueror Of The Persian Empire1584 Words   |  7 Pagesgood.† ~Joe Paterno. Alexander III the Great, King of Macedonia and conqueror of the Persian Empire is considered to be one of the best military geniuses of all times. He was inspiration for conquerors to come such as Hannibal, Napoleon, and Pompey along side Caesar. Alexander was born in 356 BC in Pella, the ancient capital of Macedonia.1 Alexander’s childhood had a major impact on his later life and his military strive. At a young age Alexander watched his father turn Macedonia into a mass militaryRead MoreThe Life of Alexander the Great (Written from Alexander the Greats Perspective)1679 Words   |  7 Pagespowerful military forces to take ownership of vast amounts of land. A great example of a conqueror is Julius Caesar of the great Roman Empire. Julius Caesar conquered much of Gaul (Modern day France). Another good example of a conqueror is Alexander the great. Alexander had held land from Macedonia to the borders of the Indus valley. Through the conquest of Egypt, Persia, and the northern borders of India, Alexander the Great was a one of the greatest conquerors of all time. My O my son, lookRead MoreThe Hero: Alexander the Great1393 Words   |  6 PagesThe Hero: Alexander the Great In the month of October the great King of Macedonia, Alexander the Great, was born. He was the son of Philip II, who is considered as an excellent general of Macedonia, and princess Olympias of Epirus. He inherited the best qualities and character of both of his parents. His father possessed strong and determined abilities of a real general and his mother was unreliable and out of control. Throughout his childhood, most of his friends were women. Lanice, who is a nurseRead MoreAlexander the Great Summary 16861 Words   |  4 PagesAlexander the Great Alexander the Great was the king of Macedonia, conqueror of the Persian Empire, and one of the greatest military geniuses of all times. Even at an early age, Alexander had the promise to become a great leader. Through all his victories and conquests, he has become a great hero and has had a large impact on history. That is why I chose he book Alexander the Great, by J.R. Hamilton for my review. Hamilton does a very good job with the story of Alexander the Great. The bookRead MoreHayden Hawkinson . Mrs. Heflin. English 6 - 6. March 2,1143 Words   |  5 PagesEnglish 6 - 6 March 2, 2017 Alexander the Great â€Å"I am not afraid of an army of lions led by a sheep; I am afraid of an army of sheep led by a lion.† Alexander the Great is the smartest and fiercest military leader that has ever lived. His military wisdom and fierceness led him to being a great leader of Greece, conquering all of Asia Minor, conquering the Persian empire, and ruling the biggest empire the world had ever seen before 334 BC. This led him to being a great Greek leader, being a fierceRead MoreAlexander The Great Of Heroes1600 Words   |  7 PagesAlexander the Great There are a lot of heroes in the real life. When people think of a hero, they think of a superman, or spiderman, types of heroes. Those heroes are for the people who need help in their situations, especially in the action. But there are other kinds of heroes, who had made great achievements, such as conquering the lands. There were several heroes in the ancient time, and one of them is Alexander the Great, who was respectful and famous among the people. Alexander III, who isRead MoreAlexander The Great Essay584 Words   |  3 PagesWhat is a hero? Alexander is a great example for a hero! Alexander was a great ruler throughout the history. He had the largest empire in the world, and was a successful ruler! Despite Alexander the Great slaughtered lots of people while he conquered other countries, Alexander the Great is a hero because he unified a big piece of land and helped the Greeks to conquer Persia(took revenge) while successfully spreading the Greek culture to other people. First, Alexander is a hero because he unifiedRead MoreThe Death Of Alexander, The Egyptian Pharaoh Essay1593 Words   |  7 PagesPtolemy, Alexander’s general who became the Egyptian Pharaoh following the death of Alexander, narrates the story at an old age to scribes in Egypt. Ptolemy, a primary source for many of the events in the history of Alexander, did, in fact, write down his accounts of those events. Unfortunately, those documents no longer exist. Understandably, the film does not attempt to cover all of the battles in which Alexander and his troops fought, rather it basically covers two of the major battles in spectacularRead MoreAlexander the Great Essay1129 Words   |  5 PagesAlexander the Great In the ancient world there have been several leaders that brought immense glory to their empires but there was one particular leader that marked his legacy on much of the known world at that time. He was Alexander the Great: King of Macedonia, Pharaoh of Egypt and Lord of Persia. Alexander had become the King of Macedonia in 336 BC after his father’s assassination. He led his army to victories across the Persian territories, Syria, Egypt and to some extent India

Edgar Allan Poe s The Raven - 788 Words

Edgar Allan Poe is one of the most successful writers of all time. Twelve of Poe’s works are known for their literary construction. The Raven by Edgar Allan Poe is one of the most famous poems in history and was first published in 1845. This is a poem that many readers may describe as dark, twisted, and even scary can be oddly moving and eye catching. What were the meanings in his masterpiece, and what did Poe want his readers to understand? Poe’s literary work The Raven shows literary elements of symbolism, theme, and imagery. First and foremost, a symbol is an object, person, or place that has meaning in it self. This also stands for something bigger, usually an idea or concept. The raven’s darkness symbolizes death. Death becomes a constant reminder and intruder. The raven also symbolizes the narrator’s memories of Lenore and grief. At the end of the poem the narrator himself even realizes the ravens meaning; when he states the raven will be with him forever because thoughts of Lenore will be forever with him. This can be why the ravens symbol is so dark. Additionally, December is another symbol is Poe’s poem. December is in winter, and nothing lives in the winter. December can symbolize death. â€Å"December is an end of something, and also the anticipation of something new, a change, to happen.† (Hallqvist). Another symbol many readers see is midnight. Midnight is the darkest part of night. The large, shadowy raven arrives at midnight on a dreary evening, and taunts theShow MoreRelatedEdgar Allan Poe s The Raven944 Words   |  4 Pagesto display the evils of humanity. Edgar Allan Poe, American Gothic poet, often wrote unsettling and dark poetry marrying the natural and supernatural in order to demonstrate difficult to grasp human emotions such as grief or depression. Poe’s The Raven is a powerful, yet dark piece of poetry that utilizes rhyme, meter, and symbolism to entertain fans of Gothic literature and completely pull them into the drama of the piece. In the opening stanzas of The Raven, Poe establishes the tone of the poemRead MoreEdgar Allan Poe s The Raven2149 Words   |  9 PagesEdgar Allan Poe is considered one of the greatest literary writers, but he was highly under-appreciated during his time, Poe was constantly looked down upon and suffered a bad reputation due to rumors created by authors who disliked him. Poe was seen as arrogant, mad, and a melancholy man who had no friends and spent his time drinking and using drugs. Poe s success came when The Raven was published in 1845, â€Å"†¦though it made Poe popular in his day, it did not bring him significant financial successRead MoreEdgar Allan Poe s The Raven Essay1642 Words   |  7 PagesAn Analysis of Edgar Allan Poe’s The Raven Death. A strong topic, frequently but solemnly discussed. However, when I read Edgar Allan Poe’s â€Å"The Raven†, I was immediately captivated by the new angle brought to my attention regarding death. While the topic of death is usually associated with either sympathy or horror, Poe succeeded in portraying a feeling caught between the two; and at the same time bringing forth new feelings I would never thought to consider regarding death. These feelings reflectRead MoreEdgar Allan Poe s The Raven2600 Words   |  11 Pagesone of the world s most difficult forms of art. Many poets live throughout their lives and are never recognized for their achievements in their community. Edgar Allan Poe is one of the world s most renowned poets and wrote mainly in the form of poets and short stories. Some of Poe s most renown poems include The Raven, Annabel Lee. The poem The Raven deals with problems such as insanity and grief and the poem Annabel Lee deals with problems of grief a nd young love. Edgar Allan Poe wrote a lot aboutRead MoreEdgar Allan Poe s The Raven1464 Words   |  6 Pagesstarts† Edgar Allan Poe one of America s best known poet, and author who became mad in the sense of insanity after his wife Virginia died of Tuberculous. This made Poe spiral into a deep depression which he wouldn’t be able to get himself out of because of the loss of his beloved Virginia. Poe had a very difficult, strange life, and a writing style like no one had ever seen before and that is what led him to be one of America’s most famous poets, and author. â€Å"The Raven† is what made Poe the wellRead MoreAnalysis Of Edgar Allan Poe s The Raven 1602 Words   |  7 PagesJadon Vanderslice. Ms. Glass English 1213 5 February 2017 Poe Edgar Allan Poe, arguably one of the best poets ever, has wrote many great and deep-meaning poems, such as â€Å"Annabel Lee,† and â€Å"Dream Within a Dream.† Both putting off a rather dark image and goth-like elements, a way of writing Poe loved best. Mostly known for â€Å"The Raven†, Poe’s Poems all have real deep and mysterious meanings that make people think a bit more to figure it out. The way he expressed terror, the suspense, the heighteningRead MoreAnalysis Of Edgar Allan Poe s The Raven1232 Words   |  5 Pages Edgar Allan Poe: The Raven Literature is a very powerful tool that is used to make a huge impact on society or in someone’s perspective. As complex as the world, literature can appear in many forms using unique vernacular that expresses human endeavors. In some cases, social reform is Transcendentalism is an American literary, philosophical movement, promoting the idea of independent progress. The central idea is the optimistic viewpoint of humanity. People, men and women equally, have knowledgeRead MoreAn Analysis Of Edgar Allan Poe s The Raven1954 Words   |  8 Pagesauthors, Edgar Allan Poe, Anne Bradstreet, and Emily Dickinson, had poems in which they explored the common theme of death. Their unique views on death, as reflected in their poems, tells us of the different ways people looked at death during their respective times. In this essay, I will explore and explain three poems of Edgar Allan Poe, and one from Anne Bradstreet and Emily Dickinson respectively, and then compare the differences between the three authors. In Edgar Allan Poe’s The Raven, he usesRead MoreEdgar Allan Poe s The Raven1366 Words   |  6 PagesThe series of unfortunate events that Edgar Allan Poe experienced in his lifetime are what influenced his writing. His poetry heavily reflects the built-up emotions that he carried within himself. He repeatedly dealt with loss, rejection, and poverty throughout his entire life. When his wife, Virginia, was deathly ill, Poe wrote his poem, â€Å"The Raven†, in which the reader can observe the speaker slowly fall into madness while grieving the death of his love, similar to Poe’s own experiences. Poe’sRead MoreEdgar Allan Poe s The Raven And The Black Cat1225 Words   |  5 Pagesthe father of the modern horror story, Edgar Allan Poe was previously viewed as a drunken failure. Within Poe’s writings much of his own life riddled with guilt, anxiety, alcohol, depression and death shines through resulting in works that appear unrelated yet once dissected prove similar. This is true for Poe’s works â€Å"The Raven† and â€Å"The Black Cat†. Poe’s examples of gothic fiction share the use of the color black and a rapid digression of the narrator s sanity while seemingly unveiling Poe’s internal

Nature Vs. Nurture Debate - 878 Words

When one thinks about child development, are personalities and traits produced by genetics or shaped by the environment? Or, is there a relationship between nature and nurture with regards to child development? The debate continues. While some believe â€Å"nature and nurture work together, others believe they are separate and opposing influences† (McDevitt, 2010). Nature vs Nurture In regards to the nature vs. nurture debate, â€Å"this debate is a major issue in many social science disciplines and is concerned with the influence that biology, genetics, and overall heredity have, along with or in contrast to environmental influences (Groark, McCarthy, Kirk, 2014, page 3.1). Some theorists argue that a person’s behavior is predetermined at birth (nature), while others argue that a person’s environment is crucial during the developmental years (nurture). However, â€Å"today, many development professionals agree that a complex relationship exists between nature and nurture that may lead to a variety of outcomes later in life† (Groark, McCarthy, Kirk, 2014, page 3.1). While there may be a relationship between nature and nurture, there are different influences on child development; such as biological, environmental, societal, and cultural. Child Development Influences Regarding the different influences on child development, first is the biological influence. As defined by a child psychologist on psychologydictionary.org, biological influence is â€Å"anything which affects theShow MoreRelatedNature Vs. Nurture Debate1427 Words   |  6 Pagesparents use authoritarian methods and punishment.† The nature Vs nurture debate has been around since 1690 created by the philosopher John Locke who believed we as humans do not have natural, inborn ideas; that our minds are a blank page, upon which experience shall write. Nurture is everything and nature is simply nothing. â€Å"Nature is what we think of as pre-wiring and is influenced by genetic inheritance and other biological factors. Nurture is generally taken as the influence of external factorsRead MoreNature Vs Nurture Debate1291 Words   |  6 PagesHow is the nature vs nurture debate related to a consideration of the mental disorder, schizophrenia? INTRODUCTION Schizophrenia is categorized by thoughts or experiences that seem abnormal with reality, disorganized speech or behaviour and decreased participation in regular daily activities. Difficulty with memory and concentration are sometimes also present. The two hit hypothesis generally refers to a genetic vulnerability, which is known as the first hit, triggered by something in the environmentRead MoreNature Vs Nurture Debate1343 Words   |  6 Pagescontroversial to psychologist since the phrase was created in 1869 is â€Å"Nature vs Nurture†. Although the debate was started well before then, 1869 was the first time it was tied to the debate. The nature vs nurture debate is over whether you get your behavior from genetics, what you inherited from your biological parents, or if they are learned characteristics, what you learn from the environment and what you get taught. The debate can be traced back to early western philosophy and is still relevantRead MoreNature Vs. Nurture Debat e1332 Words   |  6 PagesNature vs Nurture debate is one of the oldest arguments in the history of psychology. The debate is about to know if our personality and talents come from our parent or environment? The coding of genes in each cell in humans determine the different traits that we have, more physical attributes dominance like ear size, eye colour, , height, hair colour and other traits. However, it is still not known whether the more abstract attributes like, intelligence, sexual orientation, personality, preferencesRead MoreNature Vs. Nurture Debate1863 Words   |  8 PagesNature vs. Nurture Albert Camus once said, â€Å"Man is the only creature who refuses to be what he is.† But what makes man what he is? Is it his sheer genetic makeup, or is it the way he was raised? The nature vs. nurture debate has raged on for centuries, but neither side has been able to prove their point indefinitely. Even today we see displays of the contrast between genetics and learned behaviors, in athletics, in intelligence, in behavior, in medical history, and in work ethic. Each personRead MoreThe Debate On Nature Vs Nurture Essay1435 Words   |  6 Pagesdubious history of the debate on nature vs nurture continues to be a controversy, more and more psychologists start to rise from both sides of the argument. The earliest evidence can be traced back to the time of John Locke, who believes that our minds are blank slates and only experience can write override it. Despite the main focus of the issue being how environment transact to influence development, psychologists today cont inue to argue on the issue of nature vs nurture. Intelligence is more ofRead MoreNature Vs. Nurture Debate2114 Words   |  9 PagesNature vs. Nurture Albert Camus once said, â€Å"Man is the only creature who refuses to be what he is.† But what makes man what he is? Is it his sheer genetic makeup, or is it the way he was raised? The nature vs. nurture debate has raged on for centuries, but neither side has been able to prove their point indefinitely. Even today we see displays of the contrast between genetics and learned behaviors, some of which are athletics, intelligence, medical histories, etc. Every person is completelyRead MoreThe Nature Vs. Nurture Debate2673 Words   |  11 Pagesamount of social interaction is going to have a positive benefit, for young kids or any age. One of the most famous debates in Psychology is the Nature vs. Nurture debate, which has been going on since the time of Aristotle. The aspect within this debate comes to the question of; did the aspects of our behavior become because we inherited our characteristics from our parents know as the Nature? The other question leads up to our behavi or of; did we get our characteristics from what we learned from theRead MoreNature Vs. Nurture : The Debate Of Nature Versus Nurture895 Words   |  4 PagesNature vs. Nurture The debate of nature versus nurture has been an ongoing debate for a long time. When applying this argument to education there is no proven winner. The nature side of the coin believes that a person is born the way that they are. This could include intelligence level or personality traits such as being outgoing or shy. The other side of the argument of nurture believes that the type of upbringing that someone has will play a large role in the way they develop. It is thoughtRead MoreThe Debate Of Nature Vs Nurture1364 Words   |  6 PagesThe ongoing debate of Nature vs Nurture is one of the oldest philosophical issues. The nature theory argues that all genes, and hereditary factors, influences an individual in terms of their physical appearance to their personality characteristics (Cherry, 2017). Conversely, the nurture theory argues that all environmental variables impact who individuals are, including early childhood experiences, how individuals were raised, social relations hips, and surrounding culture (Cherry, 2017). However

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NABEEL RASHEED Flat # D-19, Crown Garden Block-4, Scheme-33, Gulistan-e-Jauhar, Main University Road, Karachi. Cell # +92 343 2550 599 / +92 300 2580 408 Phn # +92 213 4011 237 E-mail: nabeelrasheed14@gmail. com Career Object: Seeking a career with a future oriented organization, which will provide me the platform for becoming a well? Recognized profession†¦ Ultimately attaining prestige and pride for the organization and myself . We will write a custom essay sample on 021456 or any similar topic only for you Order Now Personal information: Father’s Name Date of Birth Nationality Religion Marital Status NIC # : : : : : : Abdul Rasheed December 14th, 1991 Pakistani Islam Single 42201-8923891-5 Personal Qualifications: Masters Graduation : MBA marketing in process from KASBIT : B. com from Karachi University in 2011. B. S. S. Media Studies, 3 semesters from Bahria University in, 2009. Intermediate: I. Com. , from, Liaquat College of Management Sciences in, 2008. Matriculation: Computer Sciences from, The Kings School in, 2006. Experiences: ? Premiers International: (Feb 2012 till Nov 2012) Premiers is the largest Immigration Company in the entire Middle East with its full fledged processing department in its Head Office in Dubai. Premiers serve applicants from entire Middle East through its Head office in Dubai. With its Head office in Dubai Branch Office in Abu Dhabi Premiers is serving expatriate community in the Middle East and has the honor of processing approximately 1000 cases per year. we have regional offices worldwide i. e: Cyprus, Canada, Abu Dhabi, Karachi, Tehran. Designation: Working as a Senior Customer Service Representative and a Immigration Councilor, from Feb, 2012 till Nov2012. ? Silk Bank LTD: (3 months) Saudi Pak was rebranded as Silk bank Limited on June 1, 2009. Under the new leadership the bank will continue to focus on SME Consumer financing resulting in efforts of increased profitability. Designation: Sales Executive in personal loan department (Running Finance), from Aug, 2011 till Oct, 2011 ? United Bank LTD: (6 weeks) Pakistan’s second largest bank with more than 1300 branches nationwide and internationally in 4 continents, giving services with the glorious history of 52years. Designation: Operational Internee, gave my services in every depart, deal cash counter for 1 week, clearing counter for more than One week and deal as a Customer Service Representative for more than a month and have almost full command on it, in 2011 for 6 weeks. ? Used clothing export Pakistan (Fortune Group Canada): (1 year) This company based upon export of used clothing, soft/hard toys, house hold rummage, and etc from worldwide and sale it to local buyers in Pakistan. Designation: Office Administrator, in 2008 Till year end. ? NabCells (6 years) This company is based on Trading of cell phones nationwide and internationally through internet and other marketing, Established in 2007 Till 2012. Designation: CEO and Founder . ? E-management: (1 year) The organization is based upon event organizing like Concert organizing, Conference organizing, Convocations organizing etc, and specialized in wedding planning, in Co-operation with Mac caterers and decorators. Designation: Owner and Event manager for corporate events and wedding planning, in 2008-2009 Computer skills: ? ? ? ? ? Movie Editing Graphic Designing Flash animation Microsoft Office Windows and hardware assembling expert Hobbies: ? Movie making ? ? ? ? ? Photography Do work-out in Gym Eating out Car racing Travelling Extra skills: Brown belt holder in TAI-KWAONDO (Self-Defence) from, Aero Karate Club Karachi. Can speak British English, Urdu and Kokan Language of India (Puna) References: Will be furnished on request. How to cite 021456, Essay examples

Davidson Motorcycle Artwork Gets Personal †Myassignmenthelp.Com

Question: Discuss About The Davidson Motorcycle Artwork Gets Personal? Answer: Introducation Harley Davidson was founded in 1903 and continues to be a success story even today. Its emphasis on quality product and image marketing has got the firm where it is today. After gaining control from AMF, management commenced just in time manufacturing which implied receiving and making goods as and when they are needed thereby leading to reduced inventory costs. Many competitors challenged Harleys leadership position specifically in the motorcycle segment but in vain. By 1993, the firm acquired Buell Motorcycle Company in order to expand its product offerings. Harleys attempt at diversifying into recreational industry was reversed. As Harleys customer base aged, it introduced V-rod which appealed to the youth. After the growth stages of 1990s, Harleys sales started to decline majorly for two reasons safety and pending recession. How Harley continued to grow is discussed in the questions below. Strategic Position Different brands aim to position themselves in various different segments, however the most fundamental positioning distinction comes from price (Association for consumer research, 2016). Harley has been unique by not following the low cost strategy like all its competitors hence Harleys positioning is extremely critical to its success especially given that image marketing is their strongest suits. They aim to fulfill the dreams of personal freedom. Even its vision indicates the companys focus on overall development of all its stakeholders. The vision statement also focusses on international success which makes its expansion plans evident. Harleys mission is to bring exceptional service to its clients and thereby gaining their continued loyalty. Harleys customers are fiercely loyal. And this is also one of the most distinguishing features of the brand. It believes it delivering people an experience and not just a motorcycle (Harley Davidson, 2017). Its strategies also clearly indicate Harleys intention of selling motorcycles as a lifestyle and not just as a mode of transportation (Advertising Age, 2013). Harley continues to differentiate itself by focusing on the experience and not the intricacies of the bike. Harleys CMO mentioned that Harley has an engine and wheels and it runs on road, but that is where its similarities with respect to its competitors ends (Forbes, 2013). Harley has focused solely on heavy weight motorcycles and continues to ensure its products are different from competitors (Business Insider, 2016). In the aim to sell an experience, Harley makes sure that it hires employees that customers can relate to. Their sales employees and store workers are bikers and dressed in biker jackets. Their knowledge about various bikes and its technicalities are in accordance with the Harley store atmosphere. Harley-Davidsons Corporate Governance. Corporate governance is the very essence of business (Forbes, 2015). Harley Davidson takes immense pride in its excellent measures taken to achieve efficient levels of corporate governance. Governance basically implies the art the managing any entity. It envelops leadership roles, management styles, company policies, procedures, organizational structures and employee conduct (Business Line, 2017). Harleys company policies are transparent and leave no room for discrepancy. Harleys board of directors come from a range of industries with decades of experience (Harley Davidson, 2017). Harley even has a corporate governance committee in place that ensures that the companys policies are in place and implemented continuously. The firms mission, vision, values and objectives are crisp and clear and adhered to sincerely. Strengths and weaknesses Cult brand: Harley Davidson has positioned itself in the niche segment of high cc cruiser bikes and transformed itself as a cult brand. This is also because of the sense of ownership and along with that a sense of belongingness to the Harley family that its customers feel. Harley merchandises like jackets, caps, bottles, key chains make sure of bringing a feeling of similarity among its owners. HOG: Harley owners groups are organized across the world. They meet often, discuss experiences, and travel together. They conduct rallies and other events there by making people feel like a part of a group (Harley Owners group, 2017). These passionate owners used these rallies as a killer sales tool (Cult branding, 2011). Harley bikes were made available to people at these rallies so they can get a firsthand experience of riding this beast. Feedbacks were taken from these test riders by Harley employees and changes were accordingly made to bikes. High customer pull: Harleys distinguished promotional strategies and branding has helped the brand gain a huge customer base. Harley comes up with various campaigns and these promotional ideas help consumers connect more with the brand by increasing awareness. Its Live your legend campaign gained a high TOMA score (Top of the mind awareness) and increased demand by $70 million in 2016 (Advertising age, 2016) Loyal customer base: Harleys customers are fiercely loyal owing to its image marketing and targeting a niche segment. Also, Harley is the only brand that provides its consumers with an option to customize their bikes via an online portal. This attracts bike enthusiasts and they remain loyal to the brand as they do not find this facility with any other competitor. As rightly said, such a high level of loyalty is achieved not just by a great service delivery but by willingness to invest in individual customers needs (Inc., 2013). Customization: Harley Davidson gives its customers the luxury of customizing their bikes as per their needs. This can be done on an online tool where people can design their bikes and see it come to life (Harley Davidson, 2017). This gives consumers a sense of individuality and ownership with their bike. The emotional quotient attached with a self-customized bike is high and this helps in gaining customer loyalty. Weaknesses High cost of exporting: Outside US, Harley Davidson has only one manufacturing unit in India and one assembling plant in Brazil. Recently it announced the plan to make an assembling plant in Thailand as well to cater to Asia Pacific clients. But even then the number of Harley facilities outside of US is very less and this makes the price of exporting to other countries relatively higher. Even though they seek a cut in import duties with various countries, nothing substantial has been accomplished yet (Deccan Chronicle, 2014). Over dependence on the US market: As mentioned above their lack of manufacturing units in other countries make Harley focus more on the US market. This creates a very high dependency on one particular market as more than 65% of the revenue comes from the United States of America (The Britton, 2017) Limited suppliers: Harley suppliers go through a strenuous selection process in order to maintain the Harley standard. This is why Harley has very few suppliers especially outside of US and in the long run depending on such few suppliers increases dependency and may even lead to delivery delay and customer dissatisfaction. Opportunities and Threats Asian and European markets: Harley has a very strong hold in the US market but with time it must be noticed that the demand in the developing Asian and European markets is consistently on a rise and there are almost no other players especially in high cc cruiser bikes segment. This makes for a very attractive opportunity for Harley. Lower CC bikes: Harley Davidson has kept its focus completely on high cc and heavy weight bikes but Harley can immensely increase its customer base by introducing low cc heavy weight bikes as the demand and market for these bikes is much higher. Especially now that Harley is focusing on targeting a younger clientele, this is a definite opportunity to expand base. Women and young riders: Harley can put advertising to efficient use and encourage women and younger riders into biking. In 2006, women accounted for 12% of total bike sales across the globe. At present, demand for motorcycles among women is at an all time high (JS Online, 2016). This is a growing number and it marks a golden opportunity to introduce these budding riders into the Harley cult club. YouTube partnerships: Recently there is an emerging trend of bikers uploading their travel experience videos on YouTube. So much so that YouTube has become a better travel influencer than Instagram (Business Standard, 2017). These v-loggers have a huge fan base and it helps them earn money as the viewership for their videos is very high. Harley can associate with these bikers and provide them with Harley merchandises. These bikers also organize meet-ups with their fans in the different cities they travel and Harley Davidson can partner by offering their venue. This would also increase the footfall at the store and hence higher sales. Threats Approach: given the market scenario, consumer needs are consistently changing. This is the time to understand those needs and bring in efforts to fulfil them. Being myopic can significantly hurt Harley sales. Another factor is that at the moment 65% of the revenue comes from US and such a high level of dependency can cause internal distress. Substitutes: Based out of US Harley must keep in mind that a stronger economy means more competitive threats (Forbes, 2012). There are many emerging players in the market who are offering heavyweight motorcycles at a lesser price like Royal Enfield, KTM, Triumph motorcycles etc. Harleys most endangering substitutes are Yamaha VMax, Suzuki Intruder, Ducati Divel, Ducati Multistrada and Suzuki Hayabusa. Strategic factors Increasing age of customers: As the case elaborates that a lot of Harley sales were conducted in the late 1990s. This means most of them are over 50 years of age, mostly male and mostly white (The guardian, 2016). Rider over the age of 40 account for 40% of the fatalities caused by bike accidents. This becomes a major issue as increasing number of accidents by Harley Davidson bikes is sure to impact its brand image. Also almost all Harleys competitors are focussing on targeting a younger generation and it is high time Harley begins to capture that market. Increasing number of substitutes: Harley Davidson is no more a solo player in the heavy weight bike segment. Motorcycle companies like Royal Enfield, Suzuki and Triumph are slowly gaining markets with their heavy weigh bikes at a lower price strategy. Harleys target customers belong to the high income segment but substitutes offering low price goods is sure to eat away from Harleys market share. Need more manufacturing units: Lack of manufacturing units in different countries makes the cost of exporting really high and time consuming. Secondly it somewhat reduces the trust in the minds of consumer by increasing service delivery time. Although, opening manufacturing units is a tedious and expensive investment to make, but given Harleys increasing brand awareness, it is about time to make a rational change in the operational structure of the firm. Recession: The case that we are referring to, is dated before 2008 and hence the recession is yet pending. This black hole in the American economy is sure to affect Harley Davidson as well by reducing peoples buying power and hence demand for high end motorcycles. Strategies must be carefully built to tackle such macro-economic scenarios as and when they arise. Core competencies Core competencies are skills that the organization is best at. Core competence is the collective learning in the organization, especially the capacity to coordinate diverse production skills and integrate streams of technologies (Harvard Business Review, 1990). These competent abilities may or may not give the firm an advantage over its competitors. Harley Davidsons core competency lies in its positioning strategies and customer management. Harley positions its bikes in the most differentiating and innovative manner leading to customer loyalty. Harley does not sell motorcycles for transportation but rather as a status symbol. It symbolises leisure, freedom and a strong personality. Harley owners groups organize various events and rallies where all proud owners of Harley participate. This gives the brand a cult status. Harley celebrates birthdays of all its customers by inviting them to a nearby Harley Davidson outlet and sometimes gifts them merchandise. They make the customer feel like they are a part of the family leading to a passionate customer base and loyalty. Distinctive competency Distinctive competencies of a firm include those abilities that a firm does better and differently from its competitors. Harleys distinctive competencies lie with its niche targeting and customer relationship management. Harley targets high income groups of people and sells them heavy weight high CC cruiser. This differentiates Harley from its competitors who do not have a strong hold on this segment of technology and hence consumer base. Being a part of a niche market segment always makes customers feel special. Harleys customer loyalty is one of its biggest assets and that is completely owed to image marketing done brilliantly done by the team. Harley markets its motorcycles are a symbol of freedom, independence, strength, ready to take challenges and immense force. Anyone who associates with these qualities immediately gets driven towards Harley. Harley sells a lifestyle, an image and a reputation, not just a bike. And this is what makes it different and even superior to its competing counterparts. Customization of motorcycles is one of Harleys most special services. Harley provides its customers with an online portal where they can design their own Harley and see it come to life on delivery. This makes customers associate more with the brand as the emotional quotient associated with a customized bike is very high (USA Today, 2017). Strategies to increase sales Build manufacturing units: As discussed before, Harley Davidson has just one manufacturing outside US which is in India and one assembling unit in Brazil. This leads to high cost of exports and also impacts delivery. In order to overcome this, Harley recently announced to build an assembling unit in Thailand which will be a knock down facility to serve its Asia pacific customers (Fox Business, 2017). Building more manufacturing units in exporting countries is the next recommended step for Harley Davidson and this is sure bring an increased customer base. Marketing focused on women and young riders will inspire them to enter the motorcycle segment. This will benefit Harley Davidson sales as no other firm is targeting them at the moment and the share of motorcycles purchased by women is much lesser as compared to their male counterparts. Harley must also target young riders as firstly, brand loyalty will be much higher as Harley will be introducing them to the world of motorcycle. The emotion behind the first bike can surely be banked upon. And secondly, Harleys customers who bought their bikes in 1990s have reached a risky age and may affect Harleys brand image if the number of accidents increase. Academy to teach motorcycling: Harley Davidsons riding academy is its initiative towards teaching biking to youngsters. This has been a major strategic decision that is expected to raise sales. By the end of this year they aim to train 65000 motorcyclists across the country. This will ensure a certain loyalty from this set of prospective clients (JS Online, 2016). Social Media: According to the global digital snapshot over 40% of the worlds population are active social media users (Web Pro News, 2017). YouTube channel partners are a fad and Harley must take advantage of this and target a large mass of youth. Many bikers have active YouTube pages with high number of followers. Harley Davidson can tie up with them and take advantage of their fan base alongside with promoting their own products. Focus on international markets: As discusses earlier, 65% of Harleys revenue comes from its US market. This high level of dependency and lack of diversification in the consumer segment is rather unsafe (Fortune, 2012). Any macro factors affecting the economy of America will directly impact the companys performance. Harley Davidson must strategies and increase its focus on international soil by building manufacturing units and service stations in other countries. This will lead to efficient service delivery and an increased base of customers. Image of a bike rider Bike riders are often associated with strength and a risk taking aptitude. They symbolize rawness, speed and power. They are filled with pride and responsibility. They seem fearless and extremely passionate about travel. They are strong willed and living on the edge and their life is filled with enthusiasm and energy. The biker image portrayed above is surely a huge help to Harley Davidsons image as the brand reflects all the same values. The high CC of Harley bikes shows speed, power. The heavy exterior symbolises strength and robustness. The HOG members signify passion and pride. This is exactly what Harley Davidson has banked upon. This image marketing by the brand has led to aggressively loyal customers and a very high emotional quotient attached with the purchase of the bike. Impact of competition Like every other brand, sales are bound to get impacted with the presence of higher competition. Also despite the presence of other brands offering lower prices for heavy weight high CC bikes, Harley Davidson consciously made the decision of protecting their iconic brand image by not engaging in discounting activities. However, Harley continues to hold the highest market share in unites states of over 65% which is expected to grow by 2-2.5% annually (Forbes, 2014). Polaris has been Harleys biggest competitor with its sales growing 23% year over year which is more than Harley and this is surely a matter of grave concern (Forbes, 2016). Loyal Customers Harley Davidson customers loyalty is world renowned and often a reason for envy among other brands. This is predominantly because of three factors which are Harleys greatest competencies. First being image marketing, second being their customer relationship management and third being their product differentiation. Image marketing helps its customer associate with a certain image every time they own or ride a Harley Davidson bike. Customer often wish to continue being associated with this image and hence remain loyal to the brand. They like the perception that they leave in peoples minds when they are owning a Harley Davidson bike. Customer relationship management of Harley is done in the manner that the customer feels like a part of a family. HOG events and rallies are conducted often where all the Harley owners get together. They all have shared passions and personality traits that they relate with and hence they have made a cult and continue to be loyal towards it. Product differentiation has occurred mainly because of the absence of too many competitors in the niche segment of high cc heavy motorcycles. Styling of the bike, its exteriors, high engine power are factors which are not easily available with other brands. Hence customers are loyal towards Harley Davidson. Impact of changing demographics Changing demographics are a major opportunity in the form of increasing potential clients for Harley Davidson. Women are increasingly gaining interest in and ability to ride bikes. This is a potential market for Harley bikes as they can invest in marketing strategies to target this segment of the society. People are now beginning to ride their first bikes at an early age and also peoples inclination towards healthy living has got people above the age of 50 also to ride bikes. In fact old rider clubs are getting formed where senior citizens of the country meet and travel together. However Harley must continue to cater to its current customer base who are above 50 years of age as Americans over 50 control 77% of the total net worth in the country. And across the country 39% of the motorcycles are owned by people aging between 51 and 69 (JS Online, 2015). Harley must invest wisely in the marketing of these segments as they are still niche and any kind of association with bikes at this stage with ensure a continued relationship. References: Advertising age, 2013, Harley Davidson CMO: We arent an auto brand, https://www.adageindia.in/marketing/cmo-strategy/harley-davidson-cmo-we-arent-an-auto-brand/articleshow/45807295.cms, viewed on 16 September, 2017. Advertising Age, 2016, Live your legend urges Harley, https://www.adageindia.in/marketing/cmo-strategy/live-your-legend-urges-harley-davidson-in-new-global-campaign/articleshow/51426587.cms, viewed on 16 September, 2017. Business Line, 2017, All you wanted to know about corporate governance, https://www.thehindubusinessline.com/opinion/columns/slate/all-you-wanted-to-know-about-corporate-governance/article9825427.ece, viewed on 15 September, 2017. Business Standard, 2017, Sorry Instagram, You Tubers are the new travel influencers, https://www.business-standard.com/article/technology/sorry-instagram-youtubers-are-new-travel-influencers-117071400046_1.html, viewed on 16 September, 2017. Cult branding, 2011, Official Harley Davidson cult brand profile, https://cultbranding.com/ceo/harley-davidson-cult-brand/, viewed on 16 September, 2017. Deccan Chronicle, 2014, Harley Davidson seeks cut in import duty, https://www.deccanchronicle.com/140930/business-autos/article/harley-davidson-seeks-cut-import-duty, viewed on 16 September, 2017. Forbes, 2012, A Stronger economy means more competitive threats, https://www.forbes.com/sites/martinzwilling/2012/04/24/a-stronger-economy-means-more-competitive-threats/#755f1e277df9, viewed on 16 September, 2017. Forbes, 2013, Harley Davidson will be a case history in social branding, https://www.forbes.com/sites/jonathansalembaskin/2013/07/12/harley-davidson-will-be-a-case-history-in-social-branding/#11179032155e, viewed on 15 September, 2017. Forbes, 2014, Harley Davidsons success story in the US, https://www.forbes.com/sites/greatspeculations/2014/12/19/harley-davidsons-success-story-in-the-u-s/#62de06464ec1, viewed on 15 September, 2017. Forbes, 2015, Corporate governance is the very essence of business, https://www.forbes.com/sites/dinamedland/2015/02/10/corporate-governance-is-the-very-essence-of-a-business-stephen-green/#5c8841671bef, viewed on 16 September, 2017. Forbes, 2016, Harley Davidson: tough times ahead in the domestic market, https://www.forbes.com/sites/greatspeculations/2016/09/13/harley-davidson-tough-times-ahead-in-the-domestic-market/#5c17f501fb95, viewed on 15 September, 2017. Fortune, 2012, The hurdles at Harley Davidson, https://fortune.com/2012/10/03/the-hurdles-at-harley-davidson/, viewed on 16 September, 2017. Fox Business, 2017, Harley Davidson building factory in Thailand, https://www.foxbusiness.com/markets/2017/05/23/harley-davidson-building-factory-in-thailand.html, viewed on 16 September, 2017. Harley Davidson, 2017, About Harley Davidson, https://www.harley-davidson.com/content/h-d/en_US/company.html, viewed on 15 September, 2017. Harley Davidson, 2017, Build your freedom, https://www.harley-davidson.com/content/h-d/en_US/home/hd1-customization.html, viewed on 16 September, 2017. Harley Davidson, 2017, Corporate Governance, https://investor.harley-davidson.com/phoenix.zhtml?c=87981p=irol-govhighlights, viewed on 15 September, 2017. Harley owners group, 2017, Harley owners group, https://www.harley-davidson.com/content/h-d/en_US/home/owners/hog.html, viewed on 15 September, 2017. Harvard Business Review, 1990, The core competency of the corporation, https://hbr.org/1990/05/the-core-competence-of-the-corporation, viewed on 16 September, 2017. Henkel, A., Boegershausen, J., Aquino, K., Lemmink, J, 2016, The Undesired Discounting Effect of Budget Brands: How Brand Positioning Affects Perceptions of Customer Service Representatives Human Qualities,ACR North American Advances. Inc., 2013, How to get fiercely loyal customers, https://www.inc.com/les-mckeown/how-to-get-loyal-customers.html, viewed on 16 September, Accounting. JS Online, 2015, Harley Davidson seeks to move throttle to meet changing demographics, https://archive.jsonline.com/business/harley-davidson-seeks-to-move-throttle-to-meet-changing-demographics-b99464795z1-297125131.html, viewed on 16 September, 2017. JS online, 2016, Harley Davidson CEO says increased competition is the new normal, https://archive.jsonline.com/business/harley-davidson-ceo-says-increased-competition-is-the-new-normal-b99716374z1-377692191.html/, viewed on 15 September, 2017. JS online, 2016, Motorcycle makers focus on women pays off, https://archive.jsonline.com/business/motorcycle-makers-focus-on-women-pays-off-as-female-ownership-doubles-b99642657z1-365050911.html/, viewed on 16 September, 2017. The Britton, 2017, Harley Davidson and the quest for female customers, https://www.brittonmdg.com/the-britton-blog/Harley-Davidson-targeting-women-and-young-customers-in-marketing, viewed on 15 September, 2017. The guardian, 2016, Harley davidsons reputation as an old white guy maybe on its downfall, https://www.theguardian.com/business/2015/oct/24/harley-davidson-brand-revenue-loss-easy-rider-image, viewed on 15 September, 2017. USA Today, 2017, Harley Davidson motorcycle artwork gets personal, https://www.usatoday.com/story/money/cars/2017/09/06/harley-davidson-motorcycle-artwork-gets-personal/637138001/, viewed on 16 September, 2017. Web pro news, 2017, Global digital snapshot, https://www.webpronews.com/can-guess-many-people-around-world-use-social-media-2017-2017-08/, viewed on 16 September, 2017.